Founder of Agar Aura, Mr. Taha Syed grew up in Saudi Arabia, and it was during the 15 years spent there that he developed a love for perfume, and Arabian perfumery in particular. Agar Aura started out as a hobby; Taha Syed wanted to share his passion with the world. But business quickly picked up, and today he’s happy to be one of the very few sellers world-wide who specialize in pure oud oil and attar of exceptional quality.
Mr. Taha Syed pointed out that most oud oils available to the public market are adulterated: 99% of oud oils out there have been extracted from the lowest grades of oud wood, the worst distillation techniques are employed, and the end product is more often than not adulterated. Agar Aura caters specifically to the niche sector of the oud market. Their focus is on quality, purity and rarity. They believe that the difference between high and low quality oils is so huge that they should be treated as two separate fragrances altogether.
He created his ‘mukhallats’ (oil-based perfume blends) the same way he painted. "I envision something in my mind and then go about recreating it. Most of the ‘mukhallats’ are blended with high dose of oud oil, my ‘mukhallats’ are 100% concentrated without any carriers. In the case of paintings, I would pour out my imagination onto a canvas. With perfumery, the canvas is my mixing bottle." said Taha.
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