First Generation_Niche Collection

The ‘First Generation’ niche collection launched in 2015 and embodies the very essence of Dubai - the sea, sand dunes, Arabian heritage, Arabian horses on the playground, Oud and Arabian hospitality, the opulent luxury and promising skyline of the city of hope, Dubai. Each of the eight ‘First Generation’ fragrances chronicle a particular element in the city, created with the intention to capture and ignite the wearer’s imagination.

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Dubai Abraj

Strong and powerful like the steel and concrete that builds the iconic Dubai skyline. Dubai Abraj is a symphony of strength, innovation and modernity.A bold combination of energetic bergamot and lavender that is offset by mysterious red rose, geraniu..

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Dubai Bahar

The deep notes of vanilla, amber, rose and jasmine mirror the depths of the seas, while the lighter notes of lime, lemon, marine and aquatic notes are reminiscent of its cool breeze. This aquatic-woody scent awakens you to wonder and possibility.*..

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Dubai Fakhama

Dubai Fakhama encapsulates all that is luxurious. A mesmerizing fragrance that blends the finest selection of roses; including Turkish rose and Bulgarian rose. Roses are one of the most beautiful and praised flowers, valued for centuries and this fra..

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Dubai Majalis

The mingling fragrances of heady Qahwa (Arabic coffee) and dates mixed with heavenly frankincense (luban), royal pure Turkish rose, rose Taif, cardamom, saffron, musk, amber bring to life the rich and full-bodied scent of Dubai Majalis. Rich like ..

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Dubai Meydan

Dubai Meydan is a leathery oriental fragrance inspired by the nobility of the Arabian stallion and the royal green fields of the playground. The exhilarating fragrance of Dubai Meydan is a symphony of grapefruit and bergamot top notes, wit..

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Dubai Oud

A fragrance that talks about mankind’s achievement, and the strength of his ambition. A mystical blend of incense, fresh woody, orchid, lily of the valley, rose, leathery, tobacco and pure natural Indian agarwood, this scent is a reflection of the..

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Dubai Rimal

There’s a certain magic that prevails in the dunes. You can sense it in the air. The warm notes of saffron, cinnamon, incense, leather, labdanum and agarwood overwhelm you, and the floral notes of rose and ylang-ylang entice you.*Available in 50ml ED..

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Dubai Turath

As you travel across the land, it's ancient culture seeps into you, enriching you with the poetic beauty of the Mu'allaqat, the narrative splendour of the One Thousand and One Nights and the enchanting flavours of Arabian cuisine. The fragrance is..

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