First Generation_Niche Collection

The ‘First Generation’ niche collection launched in 2015 and embodies the very essence of Dubai - the sea, sand dunes, Arabian heritage, Arabian horses on the playground, Oud and Arabian hospitality, the opulent luxury and promising skyline of the city of hope, Dubai. Each of the eight ‘First Generation’ fragrances chronicle a particular element in the city, created with the intention to capture and ignite the wearer’s imagination.

Dubai Abraj

Strong and powerful like the steel and concrete that builds the iconic Dubai skyline. Dubai Abraj is a symphony of strength, innovation and modernity.A bold combination of energetic bergamot and lavender that is offset by mysterious red rose, geraniu..

Dubai Bahar

The deep notes of vanilla, amber, rose and jasmine mirror the depths of the seas, while the lighter notes of lime, lemon, marine and aquatic notes are reminiscent of its cool breeze. This aquatic-woody scent awakens you to wonder and possibility.*..

Dubai Rimal

There’s a certain magic that prevails in the dunes. You can sense it in the air. The warm notes of saffron, cinnamon, incense, leather, labdanum and agarwood overwhelm you, and the floral notes of rose and ylang-ylang entice you.*Available in 50ml ED..

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