First Generation_Niche Collection
The ‘First Generation’ niche
collection launched in 2015 and embodies the very essence of Dubai - the sea,
sand dunes, Arabian heritage, Arabian horses on the playground, Oud and Arabian
hospitality, the opulent luxury and promising skyline of the city of hope,
Dubai. Each of the eight ‘First Generation’ fragrances chronicle a particular
element in the city, created with the intention to capture and ignite the
wearer’s imagination.
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